Nino vs Merrill Guided Investing

Merrill Guided Investing manages a portfolio. Nino’s AI helps with the decisions around it, plus an optional CPA and financial planner team for taxes.

Nino and Merrill compared

Nino compared with Merrill, feature by feature
NinoMerrill
Financial planIncluded: AI forecasts + planner-built planIncluded: Goal-based portfolio
Tax planningIncluded: Tax estimates + CPA planningPartial: Tax-efficient overlays, no tax advice
Tax filingIncluded: CPA files federal + stateNot included: Portfolio tax efficiency only
Human teamIncluded: Optional CPA and financial planner teamIncluded: 1:1 advisor in Advisor version
Investment managementNot included: Insights, not managementIncluded: Managed portfolios
Fee modelFlat fee, not % of assets0.45% or 0.85% of assets

Pricing

What each one costs to start.

Nino Advisor

from$3,600/yr

CPA and financial planner team, tax filing included

Software only: from $20/mo

Merrill Guided Investing

0.45%of assets/yr

Managed portfolio, minimums from $1,000

With Advisor: 0.85%, from $20,000

Why choose Nino over Merrill

Make the investment decision with the rest of your life in view.

Choose Nino for

  • Know what a home purchase changes

    See how a down payment affects retirement and cash needs.

  • Keep taxes in the decision

    Estimate the tax on a sale and weigh the after-tax cash.

  • Plan and taxes handled together

    A CPA and financial planner team plans, optimizes, prepares, and files.

Choose Merrill for

  • Professionally managed portfolios

    Goal-based portfolios, tax-efficient investing, and optional advisor guidance.

Frequently asked questions

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