A CPA (certified public accountant) is licensed by a state board of accountancy. For individuals, that usually means preparing your tax return, planning around taxes during the year, and representing you if the IRS has questions. A CFP (CERTIFIED FINANCIAL PLANNER) professional is certified by CFP Board, a private nonprofit, to give comprehensive financial planning advice across retirement, investments, insurance, cash flow, and estate planning, and must act as a fiduciary when giving that advice. Put simply: hire a CPA when your question is about tax, and a CFP when your question is about what to do with your money. If the decision is large and the tax drives the answer, you need both.
CFP vs CPA at a glance
| Question | CPA | CFP professional |
|---|---|---|
| Granted by | State board (license) | CFP Board (certification) |
| Education | 150 hours, or bachelor’s + extra experience year | Bachelor’s + CFP Board coursework |
| Exam | 4 four-hour sections, 75 to pass | 170 questions, two 3-hour sessions |
| Experience | Usually 1 year (2 on bachelor’s path) | 6,000 hours (4,000 apprenticeship) |
| Conduct standard | State rules, Circular 230 | Fiduciary when giving advice |
| Continuing education | Set by each state | 30 hours per 2 years (40 from 2027) |
| Core work | Returns, tax planning, notices, audits | Retirement, investing, insurance, education, estate |
| Represents you to IRS | Yes, unlimited | No, unless also CPA, EA, or attorney |
How do you become a CPA?
CPA licensure rests on what the AICPA calls the three Es: education, examination, and experience. Each state sets its own version, which is why the details vary.
Education. The long-standing rule is 150 semester hours, typically a bachelor’s degree plus 30 more credits or a master’s in accounting. A growing number of states now also license candidates with a bachelor’s degree that includes an accounting concentration plus two years of supervised experience instead of one. The AICPA notes that the 150-hour routes are recognized in every state, while recognition of the newer route is still spreading.
Exam. Since January 2024 the Uniform CPA Exam has had three required Core sections (auditing, financial accounting and reporting, and taxation and regulation) plus one Discipline section the candidate chooses; Tax Compliance and Planning is the tax-focused option. Each section runs four hours. Candidates need a 75 on every section and must pass all four within a credit window of 30 months or more, depending on the state.
Experience and ethics. Candidates complete supervised work verified by a licensed CPA, and some states also require an ethics exam. Once licensed, CPAs complete continuing education set by their state board to keep the license active.
How do you become a CFP professional?
CFP Board uses four Es. Education: a bachelor’s degree in any discipline plus financial planning coursework through a CFP Board Registered Program, which CFP Board says takes 12 to 18 months on average. Exam: 170 multiple-choice questions in two three-hour sessions, offered in March, July, and November. The July 2026 exam had a 66% pass rate across 3,621 candidates, according to CFP Board. Experience: 6,000 hours of financial planning work, or 4,000 hours under the apprenticeship pathway. Ethics: an ethics declaration, a background check, and an agreement to act as a fiduciary.
There were 107,529 CFP professionals at the end of 2025, CFP Board reports. CFP Board has also formed a working group to review whether to keep the bachelor’s degree requirement, and has said no final decision is expected in 2026.
What does each one do day to day?
A CPA working with individuals spends most of the year on returns and the decisions that feed them. That includes reconciling brokerage forms, applying basis adjustments for stock compensation, estimating quarterly payments, comparing entity structures for a side business, and answering IRS or state notices. Many CPAs work in audit or corporate accounting and never prepare a personal return, so ask whether individual tax is the person’s main practice.
A CFP professional starts with your goals and builds a plan to reach them: how much to save and where, when you can retire, how much house you can afford, which insurance you need, how to invest, and how to pass assets on. Many CFP professionals also manage investments, which is a separate regulated activity. For more on what the credential requires and how to check it, see what is a CFP.
The overlap is tax. The CFP curriculum includes tax planning, and plenty of CPAs advise on retirement accounts. But a planner can tell you a Roth conversion fits your plan without being the person who models it to the dollar and reports it on Form 8606, and a CPA can file your return without being asked whether you are saving enough.
Who can represent you before the IRS?
Under Treasury Department Circular 230, three groups have unlimited rights to represent taxpayers before the IRS: CPAs, enrolled agents, and attorneys. They can handle audits, appeals, and collection matters for any taxpayer, whether or not they prepared the return.
Preparers in the IRS Annual Filing Season Program have limited rights: they can represent clients only for returns they prepared and signed, and only before revenue agents, customer service staff, and similar employees, not in appeals or collections. A preparer with only a PTIN has no representation rights. The IRS credentials guide lists each category.
The CFP certification is not on that list. If you get an audit letter, you need a CPA, enrolled agent, or attorney, even if a CFP professional helped plan the transaction in question.
How much does a CPA cost compared with a CFP?
They bill for different work, so compare the job, not the credential.
| Service | Typical price | Source |
|---|---|---|
| CPA-prepared 1040 | $280 average | NATP 2025 |
| Itemized 1040 | $300 to $600 average | NSA 2024 |
| Planner, hourly | $300 median | Kitces 2024, via SmartAsset |
| One-time plan | $3,000 median | Same |
| Ongoing planning | $4,500/yr median | Same |
| Investment management (AUM) | About 1%/yr up to $1 million | Same |
The tax figures cover preparation only. A CPA usually bills tax planning during the year separately, often by the hour. A planner’s fee usually leaves the return to someone else. Both totals rise with complexity: rental properties, K-1s, several states, or equity compensation. For the detail, see how much a CPA costs and how much a financial advisor costs. How a planner is paid matters too; fee-only vs fee-based explains the difference.
When do you need a CPA?
- You have a return with more than wages: a business, rentals, K-1s, crypto, or stock sales.
- You received an IRS or state notice, or expect an audit.
- You moved states, earn income in several states, or have foreign accounts.
- You want to know the tax cost of a specific move before you make it.
When do you need a CFP professional?
- You are deciding when you can retire, or how much to save to get there.
- You want an investment plan and a view of whether your portfolio fits it.
- You are buying a home, having a child, or reviewing insurance and estate documents.
- You want one plan that ties your goals together and someone to revisit it with you.
When do you need both?
You need both when the decision is large and the tax treatment changes the answer. Three cases come up most:
Equity compensation. Exercising incentive stock options can trigger alternative minimum tax in the year you exercise, even if you sell nothing. Deciding how many to exercise is a planning question about risk and cash. Calculating the AMT, and later reconciling Form 3921 and your broker’s cost basis, is a CPA’s work. See how to avoid AMT on ISOs and concentrated stock positions.
Business owners. Choosing between a Solo 401(k) and a SEP IRA affects both your retirement plan and your tax return. So do entity choice, owner pay, and quarterly estimates. See Solo 401(k) vs SEP IRA.
Liquidity events. Selling a company, an IPO, or an inheritance raises questions about where the money should go and how the sale is taxed, including whether QSBS applies. Getting the order wrong can be expensive: some tax choices have to be made before the sale closes.
When you use two firms, decide who owns each task. Someone has to project the year’s income, check withholding, and tell the other side about a sale before it happens.
What is a CPA/PFS?
The Personal Financial Specialist (PFS) credential is the AICPA’s planning credential for CPAs, written as CPA/PFS. Holders must be licensed CPAs and AICPA members, complete personal financial planning education and experience, and pass the PFS exam. The AICPA treats the exam as met for anyone who has passed the CFP exam. A CPA/PFS is one person who covers both sides, though you should still ask how much of their practice is planning versus tax preparation.
How to check either credential
For a CPA, search CPAverify, NASBA’s free national lookup of CPA licenses, or the state board of accountancy directly if your state is not listed. For a CFP professional, use CFP Board’s verification tool, which shows certification status, public discipline, and certain bankruptcy disclosures. If the person also sells investments or manages money, check FINRA BrokerCheck and the SEC’s adviser search.
Where Nino fits
Nino puts both credentials on one team. Advisor plans pair you with a CFP, Levi Larsen, who builds your financial plan, and CPAs, Shehan Chandrasekera and Warren Wu, who handle tax planning and prepare your federal and state returns. Essential is $3,600 a year for one person, Plus is $4,800 and adds joint and multi-state filing, and Premier is $12,000 and adds business and international filing. Final pricing can vary with complexity. Nino’s AI software, without the service team, is $20, $100, or $200 a month. Details are on Nino services.